MUSTANG MACH-E v EVERYTHING
Search data doesn’t lie. Increasingly, people have been searching the internet, looking for answers as they compare electric vehicles to gasoline-powered vehicles. And it’s safe to say that the world has been a little skeptical about electric vehicles.
Until now. In Mustang Mach-E v Everything, the Mach-E challenges everything you thought you knew about electric vehicles.
THE FILMS
ZINE
We created a print zine for the campaign. Ford Dealers placed the zines in their showrooms, and it was available via digital PDF for COVID-cautious customers. Each film was featured in a unique spread with a QR code that directed straight to the respective film. See some of the zine below.
My Role: Jr. Art Director
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Client: Ford Motor Company
CCO: David Lubars
ECD: Alex Booker, Philip Sicklinger
CD: Rob Conception, Meredith Karr
ACD: Ricky Bowry, Joe Fox
Jr. Copywriter: Georgia Murphy
Jr. Art Director: Sabrina Ghantous
EVP, Executive Producer: Diane Hill
SVP, Account Director: Liz Boone
Account Director: Cara Duffy
Account Supervisor: Allison Piper
Producer: Melanie Cornish
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Production Co: 1stAveMachine
Directors: Bob Partington, Aaron Duffy
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Editorial: Friendshop!
Editor: Alex Pirrone
Asst. Editor: Lily Kleinman