BACARDÍ NFT MIXTAPE
A recent Recording Academy study found that only 2% of all music producers are women.
The MUSIC LIBERATES MUSIC mixtape reinvents the way up-and-coming producers earn revenue, gain exposure, and connect with their fans by turning buyers into “fanvestors” who receive a percentage of the song’s streaming royalties and are equally invested in the success of the music they love.
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Cannes (2x Bronze Lions) — One Show (3 Silver Pencils, 7 Merits / 14 shortlists) — D&AD (3 shortlists / 2x Graphite Pencils) — Clios (1 Silver, 3 Bronze, 1 shortlist) — Clios Music (Agency of the Year, 4 Silver, 1 Bronze) — Webby’s (People’s Voice Award Winner, Honoree) — Epica Award (Bronze)
THE LAUNCH
Featuring 3 original NFT tracks by BAMBII, Denise De’ion, and PERFXN — the album (and included ‘smart contract’) evolves the role of a fan, allowing buyers to earn more royalties the more plays the songs receive, incentivizing them to promote the artist and their music even more.
We also created and distributed a “fanvestor kit” with each NFT purchase. The “fanvestor kit” gives fans everything they need to help amplify the song and producer, and drives additional streams and exposure, incentivized by the shared royalties earned along the way. The kit itself includes posters, stickers, bios, profile videos, photography, GIFs, and monthly reports.
PROFILE VIDEOS
BEAT PACK
To generate additional revenue and leverage the royalty model of social platforms, fanvestors and hired influencers were encouraged to use the tracks in their videos, earning more royalties with each view and use on Instagram and TikTok.
SOCIAL ASSETS
All social assets designed / animated / edited by Sabrina Ghantous. Here are a few—trust me, there are many, many more.
My Role: Art Director + Designer
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Client: Bacardi
CCO: David Lubars
ECD: Alex Booker, Philip Sicklinger
CD: Jackson Harper, Taylor Marsh
Copywriter: Georgia Murphy
Art Director: Sabrina Ghantous
Jr. Copywriter: Mia Potter
Producer: Tatiana Lanier
Account Director: Meghan Wood
Social Media Manager: Griselda Sanchez
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Production Co: sturdy.exchange
Directors: MARZ, Jordan Wozy