BACARDÍ Presents: BOI-1DA.I

Millions of artists dream of making it big, but without the right producer making beats, most demos will never be heard.

BACARDÍ presents BOI-1DA.I, a generative AI replica of Boi-1da. We analyzed his catalog breaking down every beat, sound, and pattern that makes his production style unique, and built a custom model AI tool capable of taking any unfinished demo, breaking it apart, and creating an original track.

AICP Winner (Influencer), ADC (Bronze)


LAUNCH VIDEO



My Role: Associate Creative Director

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Client: Bacardi

CCO: David Lubars

ECD: Alex Booker

Associate Creative Director: Georgia Murphy

Associate Creative Director: Sabrina Ghantous

Producer: Madi Miller, Marcelo Hanta-Davis

Account Director: Meghan Wood

Social Media Manager: Griselda Sanchez

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Director: Jordan Wozy