BACARDÍ Presents: BOI-1DA.I
Millions of artists dream of making it big, but without the right producer making beats, most demos will never be heard.
BACARDÍ presents BOI-1DA.I, a generative AI replica of Boi-1da. We analyzed his catalog breaking down every beat, sound, and pattern that makes his production style unique, and built a custom model AI tool capable of taking any unfinished demo, breaking it apart, and creating an original track.
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AICP Winner (Influencer), ADC (Bronze)
LAUNCH VIDEO
My Role: Associate Creative Director
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Client: Bacardi
CCO: David Lubars
ECD: Alex Booker
Associate Creative Director: Georgia Murphy
Associate Creative Director: Sabrina Ghantous
Producer: Madi Miller, Marcelo Hanta-Davis
Account Director: Meghan Wood
Social Media Manager: Griselda Sanchez
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Director: Jordan Wozy