“VANILLA” with BURNA BOY
To launch Ray-Ban Stories, a new collection of smart eyewear that allows you to capture and share every moment to Instagram, we invited people to see the world through the eyes of record-breaking, Nigerian artist Burna Boy.
The “Vanilla” music video invited viewers to step into Burna Boy’s first-person POV perspective, along with a cast of influencers to illustrate the instant and effortless Capture, Share, and Listen capabilities of the glasses.
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One Show (Finalist: Branded Entertainment / Music Video; Finalist: Branded Entertainment / Partnerships; Shortlist: Social Media / Influencer - Single Channel; Shortlist: Social Media / Craft - Use of Visuals) — Webby’s (Shortlist: Branded Entertainment; Shortlist: Best Use of Stories; Shortlist: Experimental & Innovation; Honoree: Best Influencer Endorsements) — ADC (Shortlist: Interactive / Social Media - Streaming Media; Shortlist: Interactive / Social Media - Campaign)
THE MUSIC VIDEO
THE INFLUENCERS
Click images to explore the influencers on Instagram.
LAUNCHING THE VIDEO
We used Instagram Stories to drop our music video from not one, but 16 different Instagram accounts. These seemingly disparate story clips were ultimately stitched together, through carefully planned postings and tags, to create one cohesive music video.
TAP INTO NOW — EDUCATIONAL CONTENT
We made a series of short-form videos showing people what’s possible with Ray-Ban Stories.
My Role: Senior Art Director + Designer
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Client: Ray-Ban Stories & Meta
CD: Jackson Harper, Taylor Marsh
Senior Copywriter: Georgia Murphy
Senior Art Director: Sabrina Ghantous
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Directors: BRADLEY&PABLO
Production Company: PRETTYBIRD