CHARLI x DUNKIN’
We collaborated with Tik-Tok star Charli D’Amelio to put her own drink—cold brew with whole milk and three pumps of caramel—on the menu. We also made a custom song for “The Charli” that lived on TikTok. Overall, “The Charli” has generated over 2 billion impressions (and counting).
We also increased app downloads by 57%.
After launching Charli x Dunkin’, BBDO was named one of Fast Company’s Most Innovative Companies of 2021.
Featured on Ad Age, Business Insider, Newsweek, People, INSIDER, Delish, Vanity Fair, Fast Company, New York Post, and more.
My Role: Jr. Art Director
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Client: Dunkin’
ECD: Doug Fallon, Steve Fogel
ACD: Kristin Clark, Matt Low
Jr. Copywriter: Georgia Murphy
Jr. Art Director: Sabrina Ghantous
Production Lead: Andrew Osbourne